Branding Guide

Our Branding Guidelines contain everything you need to have the ability to create professional, official-looking documents, presentations or parish noticeboards.

Supporting you

The thinking behind the Diocese of St Albans communications is to bring to life our “brand values”.

This comprehensive guide to Diocese of St Albans branding gives useful and practical advice on how to use the official logo, font, and colours, along with recommended styles and images to create materials which can instantly be identified as being official and “of the diocese”, thus achieving a consistent look and feel to the way people perceive the Diocese of St Albans.

Our aim is to give everyone – whether they have enormous amounts of creative flair or can’t even draw a stick figure – the ability to create a professional, official-looking document or presentation. This will ensure consistency and discipline across churches, schools, and all diocesan departments in spite of the wide range of people, business- es, and external suppliers creating the materials.

So whatever you are producing, have a look through here first and you’ll be off to a great start.

Logo

The colour logo should be used for all corporate material

(brochures, stationery, posters, etc).

The logo has been designed to sit on any background, but where possible should reproduce on a white background.

Download the digital logo pack

Colours

These are the colours associated with this logo and the Diocese of St Albans in general.

The Dark Blue should be the dominant colour, with the other colours used in smaller amounts. The accent colours shouldnot be used unless the main colours are present in larger amounts.

Dark Blue 

Pantone Matching System: PMS 2945
4 Colour Process: C: 100 M: 75 Y: 10 K: 0 RGB: R: 0 G: 84 B: 154
Hex: #164A84

Gold

Pantone Matching System: PMS 142
4 Colour Process: C: 10 M: 25 Y: 90 K: 0 RGB: R: 231 G: 187 B: 58
Hex: #E3C163

Sky Blue

Pantone Matching System: PMS 2925 4 Colour Process: C: 71 M: 14 Y: 0 K: 0 RGB: R: 44 G: 170 B: 225
Hex: #2CAAE1

Alt Gold

Pantone Matching System: PMS 130

4 Colour Process: C: 11 M: 43 Y: 92 K: 2 RGB: R: 225 G: 154 B: 38
Hex: #e19a26

Signage

The logos in the logo pack will be fine for normal in-house printed documents, but for large signage you will need the vector logo which the Comms team can provide, so please let us know if you are getting any signage made so we can send it to you or the printers.

Full instructions are available from the Comms team.

The DAC Team have produced a helpful guide to church noticeboards.