Menu

Engaging with the media effectively is important for sharing good news, managing difficult enquiries, and raising the local profile of your parish and the work of your church’s community. This guide provides practical advice to help you handle media interactions confidently and appropriately.

1. Answering media enquiries

For day-to-day, non-controversial matters, clergy and parish leadership have full authority to comment. Use your discretion to provide clear, accurate information that reflects your parish’s values and activities. When contacted by a journalist, follow these steps:

  • Gather key information : Politely ask for the journalist’s contact details, the nature of their query, the name of their newspaper, radio or TV station, and their deadline. Being courteous and respectful in your initial response sets a positive tone for the interaction.
  • Take time to prepare : Offer to call the journalist back. Use this time to consider your response, drawing in colleagues as appropriate. Also consider consulting the Communications Team , who can help you formulate a response, ensure the appropriate messaging, and advise on any broader story or angle you may not be aware of.
  • Be clear and factual : Keep your responses concise, factual, and to the point. Avoid ‘no comment’ responses, which can appear evasive. If you do not have an answer immediately, let the journalist know you will find out and call back.
  • Control the narrative : Answer questions in full sentences, and avoid simply responding with ‘Yes’ or ‘No’ to avoid misunderstandings. Remain firm yet friendly, and do not feel pressured to answer every question.

2. When to involve the Communications Team

Contact the Communications Team in the following situations:

  • If you receive a media enquiry : Always inform the team if you feel uncertain about handling a media enquiry or if the topic is potentially sensitive or controversial.
  • Before agreeing to an interview or media activity : Even confident media performers should inform the team of any planned appearances.
  • To publicise good news : For local activities or events you want to highlight, the team can offer guidance, look over press releases, and provide guidance on local media and how to liaise with journalists.

3. Matters related to safeguarding, disciplinary or legal issues

If the matter relates to safeguarding, particularly if the Diocesan Safeguarding Team is involved, or the issue concerns action under the Clergy Discipline Measure or involves the police, always refer the matter to your Archdeacon and the Director of Communications. In such cases, avoid making any public statements or comments until you have received their guidance.

4. Making your story newsworthy

To increase the chances of media coverage, consider the following factors:

  • Timeliness : News is about what is current. Aim to provide information well in advance of any events.
  • Significance : The more people affected by or interested in your story, the more newsworthy it becomes.
  • Visual appeal : Strong images are crucial for media coverage, particularly on social media and online platforms. Ensure you have the correct permissions for any photos shared.
  • Notable involvement : The participation of a celebrity, local dignitary, or other well-known figure can add appeal to your story.

The Communications Team is always looking for good news stories to feature on the diocesan website and social media. If you have a story to share, consider the following:

  • Provide key information : Share details such as what the event or initiative is, why it matters, who is involved, and any impacts or outcomes. Include any interesting facts, milestones, or personal stories that might capture attention.
  • Submit high-quality photos : Provide clear, high-resolution images that capture the essence of the event or story. Ensure you have obtained the appropriate permissions for all photos, particularly from individuals featured prominently.
  • Offer quotes : If possible, include quotes from those involved – clergy, parishioners, or community members – to add a human element to the story.
  • Include supporting details : Any additional background information, such as historical context, details about ongoing initiatives, or relevant statistics, will help to build a compelling article.

5. Additional tips for engaging with the media

  • Stay positive : Frame your messages in a positive light and focus on what you can share rather than what you can’t.
  • Be prepared for tough questions : A good journalist may probe further; stay calm and composed, and don’t feel obligated to answer every question.
  • If in doubt, ask for help : The Communications Team is here to support you. Don’t hesitate to reach out for advice or assistance.
Download