Why?
People are inspired to give when they can see hope, purpose and possibility. A message that is rooted only in financial need or shortfall can feel limiting; a message that is grounded in vision invites people to be part of something life-giving and forward-looking.
Generosity is not just about meeting costs – it is a response to God’s generosity, and a vital part of our discipleship. When people understand both the spiritual significance of giving and the difference it makes, they are far more likely to respond with joy and commitment.
How?
Articulate a clear and consistent vision for your church’s mission and ministry. Be specific about what you are seeking to achieve and who you are serving.
Tell stories that demonstrate impact – lives changed, communities supported, faith nurtured. Use a variety of formats, including spoken, written and visual communication.
Keep your message simple, authentic and rooted in your local context. Repeat it regularly so that it becomes familiar and understood across the whole congregation.
Resources & Links
We offer a range of resources to help you shape and communicate a clear, hopeful and compelling message about giving.
- Customisable literature templates to help you communicate your message clearly and consistently (these can be adapted by you, or customised with/for you)
- Case studies from other parishes, showing how they have communicated vision, impact and generosity in engaging ways
- Resources to support teaching and conversation around generosity, including:
- A series of short films on the theme of Living Generously, produced by the Church of England, ideal for small groups and discussionA short film resource, Thank You for Your Giving, produced by the Diocese of St Albans, which helps reinforce gratitude and communicate impactThe Preaching Generosity weekly e-newsletter from the Diocese of Rochester, providing ideas, reflections, and inspiration for sermon preparation and congregational teaching
- Generosity Week resources from the Church of England, offering material to support preaching, teaching and wider engagement
These resources are designed to help you communicate finances, discipleship and vision in a way that is positive, accessible and rooted in your local context.
Help available?
We are here to support you in shaping and sharing a message that inspires generosity and connects with your whole church community.
- A visit from our Giving Adviser to meet with your PCC or Giving Committee, helping you reflect on your context and shape a clear, compelling message (often the most effective place to start)
- Support in developing your message across the three key strands: financial transparency, theology of generosity, and vision for the future
- Help with selecting, adapting, or creating communication materials so they are clear, confident, and engaging
- Guidance on how to use films, newsletters, and other resources effectively to start conversations and build understanding
- Ongoing advice as you embed a consistent and hopeful message into the life of your church
We can work alongside you to ensure your message is not only well-crafted, but well-heard and understood across your parish. Do contact our Giving Advisor for help and advice on creating compelling literature and communicating your message.
