Why?
Trust and generosity grow when people feel informed and valued.
If communication about money only happens when there is a shortfall or a specific ask, it can create anxiety or disengagement.
Regular, open communication helps people understand the church’s financial position, see the impact of their giving, and feel confident that their contributions are making a difference.
How?
Share updates on income, expenditure and progress towards goals at regular intervals throughout the year. Keep communication clear, accessible and jargon-free.
Say thank you often and sincerely, recognising the generosity of your congregation. Highlight stories and examples that show how giving supports ministry and mission.
Use multiple channels – services, newsletters, website and social media—to keep the conversation visible and ongoing, embedding generosity into the life of the church.
Resources & Links
We offer a variety of resources to help your parish communicate regularly, clearly, and positively about finances and giving:
- Customisable templates for newsletters, notices, and updates about finance and giving, which you can adapt yourself or have us help tailor for your parish
- The short film resource Thank You for Your Giving, to express gratitude and reinforce the impact of generosity
- Impact of Giving templates, designed to show donors how their generosity enables ministry, mission, and local projects
- Webinar recording on Cultivating Regular Givers, offering practical advice and insights from experienced parishes
- Sample Communications Schedule for a year-round “drip-feed” of giving and generosity communications, helping you plan messages that are consistent, positive, and spread across the calendar rather than concentrated only during campaigns. This includes suggestions for:
- Monthly newsletter updates, Quarterly impact stories, Seasonal preaching points, Thank-you communications
These resources help build a culture of openness, trust, and encouragement around giving, ensuring your congregation understands and sees the difference their contributions make. Contact the Giving Team to find out more.
Help available?
We provide practical support to embed regular communication about finance and giving into the life of your parish:
- A visit from our Giving Adviser to meet with your PCC or Finance Committee, to discuss your current communications, review practices, and suggest improvements
- Guidance on using and adapting templates to suit your parish context and messaging style
- Advice on how to integrate films, impact reporting, and other resources into worship, newsletters, and digital channels
- Support in developing a regular communication rhythm, ensuring messages about giving are not only linked to specific campaigns or asks
- Ongoing encouragement and feedback as your parish strengthens transparency, gratitude, and engagement around finance and giving
This approach helps your parish foster a culture where generosity is celebrated, understood, and sustained throughout the year.
Do get in touch with the Giving Team who would be delighted to chat about any of the above.
